Case study  | Puma | Digital Marketing

This global leader in activewear needed digital marketing that’s fresh, bold and speaks to their audience. A brand that strives on excellence demands nothing less.

The Challenge

The challenges for us to tackle:

  • Managing a constant stream of new product launches, flash sales and promotions over 22 regions and 2 sites for AU and NZ
  • Achieve a minimum of 10x ROI across all major sales campaigns
  • Quickly turn around effective and on brand creative for a globally recognised brand
  • Manage multiple high-end spending campaigns hourly
  • Work within an already strong base of creative on-brand advertising
Woman Athlete In Full Sprint Motion

The Approach

Always Brave 

Using the strength of an iconic brand, we wanted to engage both existing and new customers with an effective and on-brand creative social advertising presence. We implemented and optimised a constant stream of in depth campaigns on Facebook and Instagram reaching all of their key market segments, underlaid by a solid base of remarketing to existing audiences. 

Given the all-time high global demand for sportswear during the pandemic, it was important to create campaigns that stood out from the crowd while still fitting their brand guidelines and overall creative direction. This means staying ahead of the competition. 

Through powerful campaigns, we were able to achieve an average of 13x ROI from paid social with revenue up an unbelievable 800%.

  • Average of 68x ROI from remarketing on social since working with Emote
  • Up 215% vs. the previous period
  • Revenue from this channel up 800% vs. the previous period
  • Cost per purchase decreased by 39% vs. the previous period
  • Record month from this channel delivered in terms of revenue (April 2020)
  • November 2020 was a record month for revenue


Revenue from social up

68x ROI

since working with Emote

Fashion Model Faking a Sprint

Always Confident

Leveraging the strength of the existing brand and global demand for sportswear products we created engaging marketing that drove customers to the website to buy. 

Across the Google network we utilised designed display ads and shopping ads to drive revenue to the AUS and NZ websites. By creating a range of always-on ads, seasonal product launches and sales we helped this global brand stay one step ahead of its competitors. 

We didn’t just want to help customers find the exact product they’re looking for, but prompt for new launches and deals. With a 778% increase in revenue from Google Ads, it shows that even globally recognised brands can be taken in bold new directions.

Basketball Player Dunking
Running Shoe during Sunset

12.58x ROAS

for AU since we took over (up 199% vs. a 4.21x ROAS in the same period prior)

11.05x ROAS

for NZ since we took over (up 419% from 2.13x in the previous period)


increase in revenue from Google Ads for AU since we took over vs. the previous period


increase in revenue from Google Ads for NZ since we took over

Always Determined

We utilised AdRoll — a powerful display marketing tool designed specifically to grow eCommerce revenue. 

We didn’t simply retarget existing traffic, we set up a range of segmented audiences based on previous purchase behaviour and their likelihood of buying. By creating specific categories we could apply each group to the relevant product launch. We designed, created and rolled out all assets alongside the launch on both social and search advertising, allowing us to reach their market on the world’s most popular websites, as they browse.

Adroll Logo
Woman Athlete with Tennis

15.27x ROI

from this channel since it’s launch


increase in overall online revenue since AdRoll was live


increase in overall site traffic since the launch of AdRoll

The Outcomes

A bold global brand demands a bold creative strategy. 

We digitally invigorated their online presence by creating cutting edge creative content that is designed to drive product sales and engagement. The outcome is a brand that feels both organic and spontaneous with a confident global voice. 

The biggest success is the consistent returns on investment and being key to delivering an 800% increase in social revenue. 

We created a digital marketing strategy that is constantly shifting, reacting to global demands and consumer trends that is also true to one of the core beliefs of the brand: it revels in being joyful.

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