Case study  | WorkforceXS | Digital Marketing

WorkforceXS is Australia’s leading labour-hire business network.


They work as a franchised system where each office is owned and operated by a franchisee who understands specific recruitment needs. They’re all about finding the right people, at the right time, in the right way.


WorkforceXS Facebook advertising

The Challenge

WorkforceXS engaged with Emote in late 2019 hoping to expand their franchise network.

The challenges for us to tackle:

  • WorkforceXS wanted to expand their franchise network
  • They lacked an existing digital presence
  • Needed to uncover the demographic they wanted to reach
  • Decide how best to reach their target market and get the best results


The Approach

After our initial meeting, we understood WorkforceXS would see their greatest success by combining both our paid and organic social media services.



Social Media Advertising

We used a thorough and efficient onboarding process to develop a marketing recommendation that was tailored specifically to their niche target market by:

  • Uncovering that their target demographic is experienced recruiters with a franchising interest
  • Pinpointing correct key messaging, creative, target groups, and budget recommendations
  • Using our knowledge and expertise of Facebook’s best practice to develop effective and strategic social campaigns




Increase in traffic to the franchises page from socials


Impressions n their Linkedin ads in the first month ads

87 Leads

Via social advertising in the first 3 months

WorkforceXS Social Media Advertising Design Mockup

Social Media Management

We analysed their unique goals and pinpointed opportunities in relation to their social media presence by:

  • Tailoring social media content that would best suit their needs as a business
  • Ensuring our organic social media worked hand-in-hand with their social advertising strategy
  • Assessing the interests of their target market to identify four main content pillars to reiterate throughout each of their monthly calendars
  • Collating the grid to align with their branding requirements and be visually appealing




Increase in Facebook engagement


Increase in Instagram followers


Increase in Linkedin impressions

WorkforceX Australia Instagram Feed
WorkforceXS Facebook advertising preview

The Outcome

By ensuring their organic and paid social advertising worked together harmoniously, we were able to deliver these impressive results.

  • We saw a 183.5% increase in traffic to the franchise page from social compared to the previous period
  • In their first month, we received a massive 96K impressions on their LinkedIn ads
  • Facebook engagement increased by 476% in February 2020 compared to January 2020
  • We increased Instagram followers by 50% in just one month
  • We achieved a 181% increase in LinkedIn impressions in just one month

WorkforceXS also realised that if we could generate these results for them, it meant we could do the same for their network of 20+ franchisees. Emote has since been working alongside their franchise partners to develop unique digital campaign strategies that aim to generate just as much success across different regions and industries.





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