Case study  | JR / Duty Free | Digital Marketing

JR/Duty Free are a brand that every traveller knows, so it was crucial that their social media presence maximised their potential to communicate to their large audience.

We created and managed the retail brand’s organic social media and social advertising to promote their products to a multi-national following.

Beautiful Social Advertising

JR/Duty Free needed a strategically coordinated social media campaign to promote their biggest giveaway ever. We promoted the competition across both Facebook and Instagram using purpose-designed content to attract the attention of their audience.


Overall ROI from social advertising since working with Emote


Increase in revenue compared to previous year

Mini Cooper with JR/Duty Free Plat Number

Engaging Social Media Content

It’s not enough for content to just be viewed. Social media is made for interaction. We focused on designing campaigns that would drive engagement and encourage high levels of interaction throughout JR/Duty Free’s social media platforms, reaching thousands of people in the process.

JR/Duty Free Instagram Feed

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